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Our Story

Our Story

our-story.jpgClean Cravings™ was born because of a strong belief in healing from the inside out. A conviction that we can be well and feel better when we choose to live by a simple mantra: we are what we eat. And that sometimes, when we change what we eat, we change who we are, from the inside out.

Founded by Shelly Malone, who experienced first-hand a dramatic, positive change in her health when she adopted a truly clean diet, Clean Cravings is driven by a passion to create products that are unsurpassed in purity, taste, and convenience. Products that make it easier for anyone to pursue optimal wellness.

Shortly after giving birth to her daughter, Shelly was diagnosed with Rheumatoid Arthritis and Celiac Disease which were causing her severe joint pain and fatigue. As a new Mom, a working professional and an athlete, the thought of progressive disability was terrifying to her. After researching both Eastern and Western therapy options, she opted to try the Anti-Inflammatory Diet. Within a week, not only did her joint pain and fatigue virtually disappear, but the swelling in her knuckles was reduced enough that she was finally able to get her wedding ring back on.

While the results were remarkable, she found the diet itself to be far less so. Like many first-time mothers, Shelly was busier than ever just trying to find some sort of balance in her new life – being hungry and unable to find convenient, delicious, and clean food to eat was quickly turning some of her bliss into frustration. When shopping for prepared items, she could find gluten-free products, but they would be loaded with corn, yeast or sugar. Organic foods were more readily available, but often included wheat, dairy or soy. Motivated and determined, Shelly turned frustration into action, and made it her mission to fill this gap she found in the market.

Before her daughter was born, Shelly enjoyed a successful career in Medical Technology Marketing. But after her personal experience, she knew she had to follow her heart back to the dynamic Health and Wellness industry. Armed with a B.S. in Nutritional Science from Cal Poly, San Luis Obispo, and a Master’s degree in Public Health from UCLA, Shelly had also been a Registered Dietitian with the American Dietetic Association for 5 years. Her relevant education and Marketing experience came together and made her uniquely suited to bring her specialty product lines to the marketplace.

It has taken more than two years of diligent research and development to create products that meet our rigorous standards of purity and flavor, and we are confident you will not find a cleaner, better-tasting line of products on the market. We bring you food. Pure and simple.

Please visit Shelly's Blog to learn more about her experience and find resources and discussions regarding following an Anti-Inflammatory Diet.



Food. Pure and Simple.™